Effective Date: October 31st, 2019

This Privacy Policy describes the practices of Scale LLP (“Scale”, “us”, or “we”) with respect to the collection, use, and disclosure of Personal Information through our website, www.scalefirm.com (the “Site”). “Personal Information” means personally identifiable information about you or information that would allow someone to identify or contact you.

By accessing or using our Site, you indicate to us that you consent to the practices described in this Privacy Policy and in our Terms of Use. Please review this Privacy Policy carefully, as it may have changed since you last visited the Site. Scale may amend this Privacy Policy from time to time and, if we do, we will provide conspicuous notice on our Site and update the Effective Date at the top of this page. Any such amendments to this Privacy Policy will be effective as of the updated Effective Date. By accessing or using the Site on or after the updated Effective Date, you indicate to us that you consent to the amendments.

Please note that Scale enters into attorney-client relationships with its clients only pursuant to certain policies and procedures unrelated to the Site, including the execution of an engagement letter, a screen for conflicts of interest, and other Scale policies or rules of the Bar Associations in the states in which we maintain offices. You agree that your access and use of the Site, including the submission of information to us through the Site, does not create an attorney-client relationship between you and Scale.If you wish to inquire about Scale’s legal services and how you might become a client of Scale, please contact us at hello@scalefirm.com.

As indicated above, this Privacy Policy applies to Personal Information collected through our Site. This Privacy Policy does not apply to third party services, websites, or applications that we may link to through the Site. When you use one of these links to leave our Site, we encourage you to review the privacy policies that apply to the services, websites, or applications you choose to access.Certain parts of our Site that are made available to clients who have formally engaged with Scale as legal counsel and may be subject to additional terms and conditions, as well as additional privacy and data security provisions. In such cases, both this Privacy Policy and the additional terms will apply. If you are a client of Scale and have questions about what terms are applicable to you, please contact us at privacy@scalefirm.com or reach out to your Scale attorney.

Scale collects the following categories of information from you through the Site:

You may use and access the Site without providing us with any Personal Information. However, we may invite you to voluntarily submit certain Personal Information, such as your name, physical address, email address, phone number, and if you are an attorney interested in joining Scale, information about your practice.  We will only use this Personal Information (i) for the purposes explicitly described to you at the time you provided us with the information; (ii) to respond to your inquiries; (iii) to evaluate a prospective attorney-client relationship with you and what legal services we may be able to provide you; (iv) to send you newsletters, publications, and other communications that may be of interest to you; (v) for internal business analytics, such as understanding the demographics of visitors to our Site; and (vi) to create Aggregate Information (defined below) that, after being aggregated and anonymized, can no longer be used to identify you.

We may also automatically collect certain information regarding your access to and usage of the Site (“Usage Information”). We collect such information through the device you use to access and use the Site. We also collect Usage Information by use of cookies and other tracking technology (collectively, “Tracking Technologies”). Usage Information includes, but is not limited to, your device type, operating system, browser type, IP address, MAC address, information the websites or application from which you navigated to our Site, information you input into our Site (such as search terms in the search bar), pages you access on our Site, how long you spend on a particular page on our Site, any links you click on, and similar information. We use Usage Information (i) to improve and customize the Site for users like you; (ii) to examine the effectiveness and response of visitors to information and content we put on our Site; (iii) for business analytics purposes, such as determining usage patterns on certain pages or features on our Site; (iv) for security and maintenance purposes; (v) from Tracking Technologies as described below; (vi) to create Aggregate Information (defined below); and (vi) other uses consistent with applicable law.

Scale and its third-party vendors (including Google Analytics, who provides additional privacy notices here) may use Tracking Technologies, such as cookies and pixel tags, to collect Usage Information. “Cookies” are small files that are saved onto your device or browser through your web browser that allow us to collect certain Usage Information, and “pixel tags” are tiny graphics with unique identifiers that are embedded on the Site that allow us to collect certain Usage Information. Tracking Technologies do not, by themselves, collect Personal Information; however, we may use Tracking Technologies to, for example, identify that the device you are using has accessed certain parts of the Site and may associate that information with Personal Information you have voluntarily provided us. Please note that you have choices with respect to the use of Tracking Technologies and may, in some instances, disable them. Please see “Managing Your Information”, below, for more information.

We may use the information we collect to create “Aggregate Information”, which is aggregated and anonymized information that cannot be used to identify any natural person, in order to develop statistics and analytics about our Site. Though Aggregate Information may be derived from Personal Information, it is not Personal Information because it cannot be used to identify you or any natural person.

In some instances, Scale relies on third parties to provide us with certain services at our request and pursuant to our instructions. These third parties include cloud hosting services, web design services, data analytics services, information technology services, customer relationship management (CRM) services, communications platforms and related analytics services, marketing automation, and other similar technology infrastructure or business operations services providers. Where such third parties perform services for us, we may share Personal Information, Usage Information, Aggregate Information, or other information collected consistent with this Privacy Policy with such third parties, but only as necessary for such third parties to provide us with the requested services and only in a manner consistent with this Privacy Policy.

In addition, we may share information we collect with other third parties, but only in the following circumstances: (i) to comply with applicable law or legal process, including litigation or governmental requests; (ii) to enforce this Privacy Policy, our Terms of Use, and any other legal or contractual rights; (iii) to secure and protect the Site, including by detecting technical issues, security threats, or fraud; (iv) as part of an acquisition by a third party of all or substantially all of Scale’s assets, or as part of a merger or reorganization, where the sharing of information is necessary; and (v) as necessary to protect the rights, property or safety of Scale, our clients, visitors to our Site, or the public.

Scale uses industry-standard technical and organizational safeguards to protect the information we collect through the Site. However, we cannot guarantee the absolute security of our Site or systems, and we therefore do not warrant that your safeguards will prevent the loss, theft, and unauthorized access, disclosure, alteration, misuse, or destruction of the information we collect. If we learn of any incident that may compromise the privacy or security of information we collect, we may notify you or others (including law enforcement or governmental authorities) consistent with applicable law. If you provided us with your email address, you agree that we may communicate with you electronically regarding the privacy and security of information we collect. Our Site does not have the capability of responding to “Do Not Track” signals received from web browsers or devices.

As mentioned above, you do not need to provide any Personal Information to us to use the Site. If you have provided us with Personal Information, you may contact us at privacy@scalefirm.com if you wish, with respect to any Personal Information we have about you, (i) to view or obtain a copy of that information; (ii) to correct that information; (iii) to request a deletion of some or all of the information; or (iv) to request a restriction of how we use the information, or to object to certain uses of the information.

If you prefer not to accept cookies or wish to disable or use of Tracking Technologies, most browsers and mobile devices allow you to change your settings so as to notify you when you receive cookies or other Tracking Technologies are being used, and to choose whether or not to accept/allow them. Most browsers also allow you to disable or delete existing cookies or to automatically reject future cookies. Please note that disabling cookies may impair your use of the Site.

Scale LLP is a law firm established in the United States. By providing Personal Information to us, you acknowledge and agree that your Personal Information may be transferred to and stored servers in the United States, which may be located outside of the country or other governmental jurisdiction in which you reside.